Marketing Technology and Data Strategy built for people.

About Us

The Asman Group is a MarTech and Data Strategy firm dedicated to delivering amazing customer experiences.
 
We help you compete and grow with cutting-edge MarTech and the power of data science so that you can understand your audience better than ever. Our goal is to provide our clients with full-service customer insights, experience management, and communications to grow lifetime customer value and build loyalty.

Data Science + Human Expertise

We work with you to break down data silos within your organization, optimize your MarTech stack, and understand behaviors so you can best engage, grow, and develop your audience.
 
By augmenting your marketing with advanced analytics and data science, we’ll provide deep measurement capabilities to your organization. Where we really shine is by applying our human expertise to help you understand what the data means and how to use it effectively for growth. 

Insight-driven Marketing

The Asman Group helps you compete and grow with cutting-edge MarTech and Analytics, so you can understand your audience better than ever.
 
We provide MarTech assessment and advisory services to evaluate your technology stack in relation to your needs, staffing, and budget to stretch your marketing dollars while increasing overall performance of your programs.

Data Strategy​

Gathering data is easier than ever. But that data isn’t worth anything unless you can use it effectively, and gain actionable insights about your audience.

 

We work with you to understand what data is useful and what data may be a liability in the world of privacy regulations.  We design a data ecosphere that updates as your audience interactions update, providing maximum touchpoints and optimization opportunity via a single Source of Truth.

Fanstac™ Fan Management

Through our vast Sports & Entertainment experience with such notable clients as Zac Brown, Keith Urban, Turner, CNN, the PGA, and others, we’ve pioneered a service offering called Fanstac™ which is a fully managed fan services offering enabling you to focus on delivering experiences while we handle all fan communications, marketing of memberships and premium experiences, creation of your program and benefits, and fulfillment membership kits.
 
Best of all, there may be little to no cost to clients.