A holistic focus blending technology with marketing expertise.
We take a marketer-first view in developing how a MarTech stack should integrate with the marketers using it. We know that technology changes faster than people so we work with you to find the right components of a MarTech stack that will fit goals and the team. We evaluate existing technology and bridge the gap between Marketing, IT, Finance, and Legal to determine what fits best within your organization. We place a focus on people — we look for technology that augments team abilities and allows higher productivity and satisfaction.
Efficient and effective stack assessment.
We’ve developed a solid, proprietary process to identify the perfect MarTech stack for your business. At a high level we:
- Determine unique MarTech selection criteria based on your culture, needs, and budget.
- Narrow your options by aligning your needs with the capabilities of our providers.
- Rank the remaining providers based on their responses to RFIs we curate on your behalf.
- Recommend vendors, integration points, training, and staff skill requirements.
Time-saving automation for your team.
Our decades of experience have taught us to identify opportunities perfect for automation. By connecting systems together and building consistent automated processes, we help you free up labor resources, and increase productivity. Also, we get good people out of doing boring, repetitive work leading to higher job satisfaction.
Vendor selection based on your unique criteria.
We look at what makes a good MarTech component not by what else is bundled with it, but by how it accomplishes your objectives while checking all the right criteria boxes. Large bundled solutions aren’t always the right answer, but sometimes they are. Equally, there may be services that fit a specific need you are challenged by. We regularly review and meet with vendors to understand their offerings and apply that knowledge to select the right tools for your job. Our focus is always on your needs and we will be your subject matter experts through your MarTech selection process.
