When it comes to tracking the performance of your digital marketing campaigns, UTM codes are essential. To get the most out of your efforts, a smart UTM strategy and best practices for UTM creation and standardization must be in place.
Our Founder, Greg Asman will be speaking on a Sports Marketing panel with our PGA of America client and the NHL at Iterable's Activate Summit in San Francisco.
Customers can bore easily so it's important to try new things to see what works best for your business. This could include new email formats, subject lines, calls to action, or even just changing up the design. Also, don't be afraid to experiment with different types of content. Video is a great way to engage customers and A/B and MVT Testing should always be a consideration
When it comes to developing your marketing technology stack, you can't just think about the technology. Your MarTech strategy should focus on enablement - having the right tools to achieve your goals. That's why the selection of the tools that make up your MarTech stack is really a decision for marketers to make.
When it comes to audience segmentation, many businesses struggle with understanding its importance in effective communication and customer experience strategy. Segmenting your customers is a critical step in creating an effective communication strategy and providing a great customer experience. In this blog post, we will discuss the benefits of customer segmentation and how you can use it to improve your business!
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